When you create something and put it forth into the world, it's easy to fall into the "reach trap." "How can I get this in front of the most pairs of eyeballs possible?" Social media only amplifies the seductive delusion of "reach."
Your work doesn't need to reach everyone to make meaningful change happen. It merely needs to reach enough of the "right people" you intended it for.
Share something that delights the right people so thoroughly that they can't help but tell more of the right people. This is how you achieve the viability and sustainability necessary to allow you to get up again tomorrow and continue to do the work that fulfills and energizes you.
Yesterday I put my latest work into the world. The Creative on Purpose Handbook is a $1 guide for discovering, developing, and delivering enterprises worthy of your time, talents, and effort.
I wrote this handbook for you. If you grab a copy and it helps, please tell the others so we can all continue to fly higher in endeavors that make a difference.
Already have a copy? Why not leave a great review to help reach the others!
If you appreciated this post please click a button below and Share it!